B2C International Growth Manager (m/f/d)

München

Full-time

Permanent employee

Your mission

As our International Growth Manager, you'll step into a role with purpose, ownership, and the opportunity to shape the future of the world's #1 mobile diagnostics solution. You'll join our Internationalization Team, driving B2C growth across international markets by bringing Carly to millions of drivers through impactful campaigns, bold growth initiatives, and memorable brand experiences. As you expand our global reach, you'll also support the growth of our B2B business through targeted marketing initiatives—all within a collaborative, international environment that values authenticity, inclusion, and continuous learning.

Your responsibilities

Own the B2C growth strategy for your international markets, driving customer acquisition, brand awareness, and recurring revenue through high-impact marketing initiatives.
Scale and optimize influencer partnerships by identifying new opportunities, leading negotiations across all partnership tiers, and continuously improving performance.
Build Carly's brand visibility through PR initiatives, media campaigns, and strategic marketing activities that strengthen awareness in local markets.
Identify, test, and validate new acquisition channels by defining clear hypotheses, measuring performance, and scaling successful initiatives through data-driven decision making.
Collaborate closely with Marketing, Sales, and Enterprise teams to generate qualified B2B leads, improve conversion workflows, and support international sales initiatives.
Own customer and market intelligence by conducting continuous research, refreshing customer personas, and proactively identifying market trends that influence growth opportunities.
Act as the go-to expert for your markets, providing actionable insights and supporting cross-functional teams with market-specific strategies and recommendations.

Your profile

5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, Business Development, or a similar role.
Proven track record of owning and delivering growth initiatives such as PR campaigns, product launches, brand campaigns, TV campaigns, strategic marketing projects, or similar high-impact initiatives.
An entrepreneurial, hands-on mindset with the ability to adapt quickly, embrace change, and thrive in fast-moving environments.
Experience taking ownership of projects from concept through execution while balancing strategy with operational excellence.
Strong analytical skills and confidence using data to prioritize opportunities, evaluate experiments, and optimize business outcomes.
Experience working across European markets, with a solid understanding of international customer behavior and localization.
Excellent collaboration and communication skills, with experience working across multidisciplinary and multicultural teams.
Fluent in English (C1); additional European languages are a strong advantage.

Why us?

Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
Cross-functional collaboration—strong management, hands-on workshops, and a high learning curve.
Competitive compensation and 100% company-supported equipment to help you do your best work.
Stable and sustainable growth—proudly independent, with no external investors.
A passionate, international team based in the heart of Munich—with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.

Über uns

Carly ist ein Cartech-Unternehmen, das die Autoreparatur und -wartung für Millionen von Autofans weltweit verbessert. Wir bieten kuratiertes Wissen über Reparaturen und Wartung und verpacken es in einem geeigneten Format. Mit Hilfe unseres Produkts erhalten unsere Kunden handlungsrelevanten Rat. Dadurch können sie einen großen Teil ihrer Reparaturen und Wartungen selbst durchführen und die Kontrolle über ihre Fahrzeuge zurückgewinnen.

Obwohl wir in den letzten Jahren stetig gewachsen sind und unseren Kunden neue Dienstleistungen angeboten haben, gibt es noch so viel zu tun, und Sie können uns dabei helfen, es zu erreichen. Schließen Sie sich uns in unseren Büros im Zentrum von München an und helfen Sie uns dabei, mehr Autofans weltweit Freude zu bereiten.

Was ist der Zweck von Carly?
Carly kombiniert Echtzeitdaten mit mechanischer Expertise, um das Reparatur- und Wartungserlebnis von Autofans zu verbessern. Unser Ziel ist es, Wissen zu teilen, Relevanz zu liefern und Freude zu bereiten - sowohl für Autofans als auch für Menschen mit Auto-Problemen.

Was ist Carly's Vision?
Wir möchten bei Autofans in Bezug auf Reparatur und Wartung die erste Anlaufstelle sein.

Seien Sie Teil unseres engagierten Teams und erobern Sie mit uns die Automobilwelt!